So, who is this Wendy Vaughan person anyway?
Hi, I’m Wendy Vaughan, and I love helping heart-centered solopreneurs and coaches learn the skills and knowledge that will empower them to attract and enroll clients with ease!
The secret is knowing simple moves that get the big results. Sales becomes easy and natural - even predictable, when you know how to fully support your ideal potential client through their journey, from curious to client.
And when it comes to helping people become great at selling, I take a very personalized approach, because there's no "one-size-fits all" that can possibly take into consideration each solopreneur's personality, zone of genius, and the powerful outcomes of their work - plus who their ideal potential clients are in terms of their values, their beliefs, their fears and their desires.
I'm a career sales professional with 22 years of sales experience – which includes 16 as an entrepreneur and 6 years in corporate sales - heck I even felt my parenting role was 50% sales!
My music agency grew from an unknown to providing live music for over 800 weddings every year. And later on in the corporate world, I earned the rank of top sales producer, generating millions in annual revenue year after year, from under a headset. I was known as the Queen of Cold Calling!
But success didn't happen naturally. In fact, early in my career I was failing miserably – no wonder, really… I had started my own business, but was a shy, socially awkward, nerdy trumpet player, coming from a failed career as a classical musician. I was voted most likely NOT to succeed in business by all my "close" friends - and a few relatives, plus even the Phoenix Musician's Union.
I had zero sales skills and minimal people skills, but because of my analytical brain and intuitive empath abilities, I made a powerful discovery that made selling easy.
Basically, I cracked the code
on what needs to occur during enrollment conversations - or any conversion point - for ideal potential clients to say “yes” to what’s offered! As well as what has to be offered that gets the “yes”. And obviously, since I was a shy, socially awkward person, the formula does NOT involve pressure or manipulation tactics or any other old-school sales methods!
What I discovered was that potential clients need 4 specific psychological states to be activated during their buying or decision-making process in order to feel the clarity and confidence about saying “yes” to what’s being offered. By establishing those 4 psychological states, you're coming from a place of compassion and fully supporting your potential client in their decision-making process.
Establishing those 4 psychological states is Part 3 of my signature formula, which I call my Compassionate Selling Formula © and is the reason I was always the top producer as a sales person.
And although it was exhilarating being strictly in a sales role, I've since discovered my true passion: helping others become great at selling and enrolling new clients by showing them how to integrate this simple yet powerful Compassionate Selling Formula © into their sales process. The formula does all the work for you so you can be yourself, be authentic, be natural, AND be effective at enrolling clients!
Because getting the response, “yes, this sounds great!” over and over is a whole lot better than “Hmm, well I’m gonna think about this and get back to you.” Or, "Well, this is more than I wanted to spend right now."
As a sales success coach, I love helping my clients capitalize on what they're already naturally good at: being compassionate.
And by integrating the Compassionate Selling Formula© into their own approach, infusing it with their own personal style, selling feels easy and natural.
There’s nothing more empowering in business than knowing you can always get clients!
The secret is knowing simple moves that get the big results. Sales becomes easy and natural - even predictable, when you know how to fully support your ideal potential client through their journey, from curious to client.
And when it comes to helping people become great at selling, I take a very personalized approach, because there's no "one-size-fits all" that can possibly take into consideration each solopreneur's personality, zone of genius, and the powerful outcomes of their work - plus who their ideal potential clients are in terms of their values, their beliefs, their fears and their desires.
I'm a career sales professional with 22 years of sales experience – which includes 16 as an entrepreneur and 6 years in corporate sales - heck I even felt my parenting role was 50% sales!
My music agency grew from an unknown to providing live music for over 800 weddings every year. And later on in the corporate world, I earned the rank of top sales producer, generating millions in annual revenue year after year, from under a headset. I was known as the Queen of Cold Calling!
But success didn't happen naturally. In fact, early in my career I was failing miserably – no wonder, really… I had started my own business, but was a shy, socially awkward, nerdy trumpet player, coming from a failed career as a classical musician. I was voted most likely NOT to succeed in business by all my "close" friends - and a few relatives, plus even the Phoenix Musician's Union.
I had zero sales skills and minimal people skills, but because of my analytical brain and intuitive empath abilities, I made a powerful discovery that made selling easy.
Basically, I cracked the code
on what needs to occur during enrollment conversations - or any conversion point - for ideal potential clients to say “yes” to what’s offered! As well as what has to be offered that gets the “yes”. And obviously, since I was a shy, socially awkward person, the formula does NOT involve pressure or manipulation tactics or any other old-school sales methods!
What I discovered was that potential clients need 4 specific psychological states to be activated during their buying or decision-making process in order to feel the clarity and confidence about saying “yes” to what’s being offered. By establishing those 4 psychological states, you're coming from a place of compassion and fully supporting your potential client in their decision-making process.
Establishing those 4 psychological states is Part 3 of my signature formula, which I call my Compassionate Selling Formula © and is the reason I was always the top producer as a sales person.
And although it was exhilarating being strictly in a sales role, I've since discovered my true passion: helping others become great at selling and enrolling new clients by showing them how to integrate this simple yet powerful Compassionate Selling Formula © into their sales process. The formula does all the work for you so you can be yourself, be authentic, be natural, AND be effective at enrolling clients!
Because getting the response, “yes, this sounds great!” over and over is a whole lot better than “Hmm, well I’m gonna think about this and get back to you.” Or, "Well, this is more than I wanted to spend right now."
As a sales success coach, I love helping my clients capitalize on what they're already naturally good at: being compassionate.
And by integrating the Compassionate Selling Formula© into their own approach, infusing it with their own personal style, selling feels easy and natural.
There’s nothing more empowering in business than knowing you can always get clients!
Authenticity + Compassionate Selling = New Clients
